WEB refers to the emerging economy as the Metaspace economy, defined by eight growth areas for the future. One of these growth areas is Inner Space – the study of what makes humans (and to a lesser extent, animals and even plants) tick. Fundamental to this is the study of the human brain through functional magnetic resonance imaging (fMRI) and other, increasingly advanced scanning technologies. Inner space encompasses the evolution of disciplines like neuroeconomics and neuromarketing…