Is Imagination More Important Than Knowledge?

As Albert Einstein once said, “I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.”

But is this true? According to recent research, the answer might be yes.

Up until now, our understanding of imagination has been fairly limited. But much of that is beginning to change. Rather than looking at different parts of the brain in isolation, researchers from Dartmouth found that “imagination” is actually the product of a widespread network of neurons that consciously manipulates images, symbols and ideas, and gives us the acute mental focus that we need to come up with new ideas and solutions to complex problems. What still remains a mystery, however, is what makes some people more imaginative than others.

As you look to your own lives, what do you think? Is knowledge truly limited? And if so, is imagination the answer?

Philadelphia Retreat

Philadelphia Is Around The Corner

Our next retreat is right around the corner. On March 22nd and 23rd (2013), close to two dozen people will be joining us in Philadelphia, PA for a highly-immersive retreat which will be centered on two main themes: smell and sleep. This retreat will not focus on disease or research into smell disorders. We, instead, are focusing on smell and smell research from a lifestyle perspective. For example:

  • What does the research tell us about how smell can improve people’s lives and experiences?
  • How does it interplay with the brain, psychology, experiences, memories, happiness, wellness…and ultimately “swellness?”
  • How does it factor into improving consumer products and services?
  • ​Is there new, relevant research on the differences between specific scents and their triggers?

We are eager to find out!

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